"After being bombarded on the one side by He-Man, body building men and on the other side by acts like Rupaul and other pageants focused on the gay demographic I realized these are not the people I'm surrounded by", said Male Image Competition CEO Joe Roc, "there was nothing for average, mainstream men."
The Male Image Competition is set to kick off on October 27th in The Meadows Club of Rolling Meadows, Illinois. At the event attendees will be able walk the grounds and observe booths from participating vendors that are offering up products and services for the regular guy. Sure, it's no big to us what we look like, but ladies like eye candy too...or at least a little effort.
"Just because men look good doesn't mean they're metrosexual or gay or something...women want their men to look good", noted Roc. "It's all about the image" is the MIC slogan and to the event organizers this means good health, hygiene, and style. This is the event for those men out there that pride themselves on this maintenance.
With difficulty in originally naming the contest, Roc found himself describing his plans to others and the phrase "It's a male image competition" kept surfacing. The name revealed itself. "We informally compete with others. The average guy goes unnoticed. This is a chance to be recognized formally for the mainstream male and to be rewarded and awarded."
If you are interested in competing, having a booth on the trade show floor, or sponsorship for the event please visit their site for more details.