How long can the monopoly game continue?
Cable and internet service providers have a stranglehold on the industry. This becomes painfully obvious every time that we try and find a new or cheaper provider. There isn’t one. You essentially have a choice between Comcast, AT&T, or maybe a 3rd provider if you are lucky enough. Some areas don’t even have that many choices. This lack of competition has allowed companies to be able to charge whatever they want for a subpar service with no government intrusion. However, there has been a disturbance in the business model for these giants. That disturbance is Google Fiber. Google Fiber is a new internet service that is touting speeds up to 100 times faster than the average broadband connection in the United States. Google also offers free internet to customers for a one-time $300 construction fee.
Now before you pick up your phone to switch providers, keep in mind that Google Fiber is still in its infancy and only available to a few select areas, and Indiana is not in any current expansion plans. While Google Fiber has seemed to rattle the larger internet service providers in the areas they provide services, it is just not in enough markets to make a difference, yet. As it stands now, getting the service in your area is a bit like winning a lottery that you didn't enter.
It will be a long time before Google Fiber is relevant to a majority of customers because of the one factor keeping Comcast and AT&T on top: The high cost to enter the industry. It takes a lot of time and money to create the infrastructure needed to provide high speed internet and cable. This barrier to entry is one reason there is no new actual competition to cable and internet providers.
So what can you do? Write your local representative and tell them how you feel about this. It is easy, I swear!
Miss the introduction to this post? Read it here.